BRRE Brand Toolkit

Brand Identity Toolkit

The logos, brand, and information below are for official use by and for Blue Ridge Real Estate (BRRE) in promotions, publicity, and general use. The infographic explains which graphic types are best used for specific purposes.

TOOLKIT AGREEMENT: Use of the BRRE Logo and/or any of the content in the BRRE Brand Identity Toolkit may only be done for activities that are officially sanctioned or sponsored by BRRE .

Brand Identity Information

The BRRE logo consists of the mountain/home logomark and the BLUE RIDGE REAL ESTATE logotype in two basic arrangements, with or without borders.

FULL LOGO: a horizontal logo with the logomark centered above the words BLUE RIDGE REAL ESTATE across one line

BLOCK: a stacked logo with the logomark centered above the words BLUE RIDGE and REAL ESTATE stacked on two lines

FONTS USED:
– Open Sans Bold
(All fonts have been converted to outlines in the enclosed files, this is just for future reference, if needed. Can be downloaded for free at FontSquirrel.com)

LOGO COLORS:
purple: CMYK 100C/100M/0Y/0K; PANTONE/PMS 2685; WEB #321C75

blue: CMYK 100C/80M/0Y/0K ; PANTONE/PMS 2728; WEB #3366CC

GRADIENT: transition at 20% from bottom

Please note: There are variances between how colors look on screen versus in print. There are also variances from one print shop to another. Always test print colors.

* CLICK IMAGE BELOW TO ENLARGE *

Logo Files Infographic

Please refer to the Logo Files Infographic below for information on the files included in this logo packet – this will explain the proper use of the various file sizes and formats. Your logo packet may contain only some of the file types explained in the infographic, depending on requirements.

* CLICK IMAGE BELOW TO ENLARGE *

Logo Files – Full Packet

This packet includes all file types and sizes for both web and print, including vector files for use by professional designers and printers. It is a zipped file and will need to be extracted after downloading.

CLICK the zip icon below to download the logo packet to your computer.

Logo Files – Low Resolution for WEB use

These images are for use online (not in print), and are optimized to load quickly.

Remember that PNG’s have transparent background while JPG’s have a white or solid background.

⇒ CLICK image for preview & information. RIGHT CLICK image and choose “Save As” to download to your computer.

Logo Files – High Resolution for SELF-PRINTING use

*IMPORTANT INFORMATION for use of these files:

These are larger file sizes than the web-sized ones above and will not load as quickly if used on the web.
These are included only for use in items you are printing yourself on an office or home printer. They have higher contrasted colors as office/home printers tend to wash out the difference in the purple and blue. They should not be used for professional printing, rather use the PRO (VECTOR) files (EPS, PDF) that are found in the full packet zip file for those purposes.